It’s Time for SaaS to Go Upmarket—5 Ways to Start

2025 is here. After spending time resting properly over the holidays for the first time in years, I am ready. Are you? 🤟🏼

First of all, I want to share my New Year resolutions with you, my very personal resolutions:

Part 1: TAKE BACK MY TIME

• No more social (I deleted FB, Insta and Tiktok 4 days ago) 

• Linkedin ONLY during work hours ON the computer. 

• No more Slack, teams, emails, or work-related things on my phone. (The apps are deleted) - whatever needs fixing can be done tomorrow at 9... if someone dies they will CALL me. 

Part 2: LOVE MYSELF MORE

• Move more (God, I wanna feel strong again!) - back to the gym for weightlifting we go. It makes me feel so much better mentally when I lift heavy and often.

• Reading 1 book a week has been my thing for a long time, but 2024 got away from me…

• Explore my mindfulness- finishing a DBT program for my Borderline in January, so I want to keep honing my skills from that program!

• Talk kindly(harder than it seems) to myself at least 1 time per day, consciously.

• Read and explore more about my diagnosis.  

Do you have resolutions? What are they? If you don’t, why not? 🙂 

Second: I want to invite you to one of our upcoming webinars:

It’s Time for SaaS to Go Upmarket—5 Ways to Start!

In this webinar, we’ll tackle one of the biggest opportunities in SaaS today: moving upmarket to target higher-value customers.

With insights from Markus Ståhlberg and real-world data, we’ll explore actionable strategies to reposition your SaaS business for enterprise markets, maximize revenue potential, and shorten sales cycles.

What You’ll Learn:

1. Redefine Your ICP: Identify and target your business's decision-makers and organizations that deliver the highest ACV and LTV.

2. Account-Based Sales (ABS): Why ABS is critical for upstream success and how to align your marketing, sales, and success teams.

3. Messaging That Matters: Craft value propositions tailored to enterprise buyers focused on ROI.

 4. Sales Process Overhaul: Build a sales process optimized for multi-stakeholder engagement and long-term relationship building.

5. Leveraging Existing PLG Motion: Turn your PLG momentum into strategic SLG (sales-led growth) for enterprise markets. 

This session will equip you with the tools to transition beyond SMBs and win mid-market and enterprise customers successfully.

Join us and Markus Ståhlberg to learn how to go upstream—and thrive!

Sign up here!

Featuring:

Markus Ståhlberg, CEO & Co-founder, N.Rich

Sara Storm, Founder & CRO, Break the Box

George Storm, Co-Founder & CEO, Break the Box

Welcome to the new year. Let’s Do this.

Final Thoughts

To all the SaaS founders and sales leaders out there: I see you, I get you, and I’m here for you. Let’s keep pushing boundaries, innovating, and creating exceptional value for our customers.

Stay strong, stay connected, and keep pushing forward. You’ve got this, and I’ve got you.

With unwavering support ❤️

Ps. I write about SaaS, Sales and marketing, personal development, social issues, diagnosis, and neurospicy brains. I am always open to a chat in a Linkedin DM and I will try to help as best as I can.