Cold Outreach and AI

Ever felt like cold outreach is a numbers game you can’t seem to win? Or wondered how AI is changing the landscape for sales pros? Well, you’re in luck—I had the chance to unpack all this and more on the Cold Outreach Podcast.

From my humble beginnings selling gym memberships to helping SaaS companies crack the code of cold outreach, this conversation was a deep dive into the evolution of sales and where we’re headed.

Here are the highlights:

• Resilience in Sales:

Sales is a mental game, and rejection is part of the package. I shared tips on building “mental armor” to stay motivated and focused, even when prospects say no.

• The Evolution of Cold Outreach:

Cold outreach isn’t about mass emails anymore—it’s about crafting real connections. Personalization, authenticity, and understanding the buyer’s context are non-negotiables.

• AI’s Role in Sales:

AI is reshaping how we prospect, personalize, and pitch. I talked about the tools I use to make outreach faster, smarter, and more effective, while still keeping the human touch that builds trust.

• Personal Branding for Salespeople:

Sales isn’t just about the product anymore; it’s about you. I shared why building your brand is critical to stand out and how tools like video and voice can help you create a memorable impression.

Key takeaways:

1. Rejection is a speed bump, not a dead end: Mental resilience is your superpower in sales. Learn to thrive in the face of no.

2. AI isn’t replacing you—it’s amplifying you: Use it to personalize outreach, qualify leads, and handle the heavy lifting, so you can focus on what matters: closing deals.

3. The future of outreach is human: Even with all the tech in the world, authenticity and understanding of your prospect will always win.

👉 Listen to the full episode here

If you’re an SDR, AE, or founder navigating the fast-changing sales world, this episode is for you. Let me know your thoughts—how are you using AI to transform your outreach? Or, if you’re stuck, drop me a message, an email, or a DM on Linkedin. I’d love to help you level up.

With Fierce Support 💃🏽 - Sara