Breaking the Mold in Sales

Sales have always been about people—but how we connect, engage, and close is changing faster than ever. I recently joined the OneFlow Podcast to talk about two of my favorite topics: authenticity in sales and how AI is reshaping the sales landscape.

Here’s the thing: sales don’t need to feel robotic or manipulative to work. In fact, the more authentic and human you are, the better results you’ll see. But let’s face it—AI is coming fast, and it’s challenging us to rethink how we operate.

Here’s what we discussed:

• The Power of Authenticity:

Sales isn’t just about delivering the right pitch; it’s about creating meaningful connections. I shared how being transparent and genuine can break down barriers and lead to stronger, more productive relationships with clients.

• How AI is Changing the Game:

AI isn’t here to replace us—it’s here to make us better. Whether it’s automating repetitive tasks, analyzing massive data sets, or helping tailor outreach, AI gives us more time to focus on what truly matters: solving problems and building trust.

• Why Authenticity and AI Aren’t Opposites:

Some people think tech and authenticity can’t coexist. I couldn’t disagree more. AI, when used right, enables us to personalize outreach, listen to prospects at scale, and engage in ways that feel human—without sacrificing efficiency.

Key takeaways from our conversation:

1. Embrace AI, but don’t forget the human touch: Tools are just tools. What sets great salespeople apart is empathy, curiosity, and adaptability.

2. Focus on solving, not selling: Buyers don’t want to be sold to—they want their problems solved. Keep that front and center, no matter how advanced your tech stack is.

3. Stay adaptable: The future of sales will be a hybrid of human expertise and AI-driven efficiency. Those who thrive will be the ones willing to adapt and innovate.

👉 Listen to the full episode here

This was one of the most fun and insightful conversations I’ve had in a long time. Whether you’re a CRO, AE, or just someone trying to navigate this fast-changing sales landscape, I think you’ll find it valuable.

What’s your take on AI and authenticity in sales? Are they allies, enemies, or something in between?

With fierce 👑 support - Sara